KPMG’s view suggests that the most successful asset managers will likely be those that realign their business around value, clients and purpose.
Value
It means different things to different investors. For some, it’s about preserving financial value, creating higher rates of return and reducing costs. For others, it may be about trust, confidence and relationships. Understanding what represents value for specific clients will be critical.
Clients
Whether you cater to the mass market or to select clients, the key is to get to know your clients in a way that allows you to not only provide them with value–driven products and services, but also to anticipate their future expectations and trends. Understand your clients and you will understand your opportunities.
Purpose
Investors are increasingly influenced by what motivates their asset managers. So, too, are employees. Being able to articulate your purpose — particularly within the context of the drive to Net Zero and decarbonization — will allow asset managers to more clearly articulate their value propositions to clients.