Digital ambition insights

AI adoption

Most countries are prioritizing AI/Machine Learning to support short term ambitions as leaders in their market have already adopted it. Some exceptions:

  • Australia
    and Netherlands

    What’s stopping these markets?

    Customer feedback

  • Brazil
    and Israel

    What’s stopping these markets?

    Proven return-on-investment

  • France
    and UK

    What’s stopping these markets?

    In-house trials/analysis

  • Japan

    What’s stopping this market?

    Guidance from third parties

As a result of the rapid advances in AI, and generative AI in particular, businesses are being forced to reassess their strategies. In last year’s report, 40 percent of businesses said they had reached the “proactive” stage of their strategy for AI deployment; today, that figure has dropped to just 15 percent showing that many organizations are firmly in the planning & deployment phases of their AI practices.