In light of the pandemic, CEOs believe that purpose is more powerful and relevant than ever

say they feel a stronger emotional connection to their purpose since the crisis began.

say their purpose has helped them understand what they need to do to meet the needs of the stakeholders: employees, communities, customers, partners and investors.

say their purpose provides a clear framework for making quick and effective COVID-19 related decisions.

Source: KPMG 2020 CEO Outlook COVID-19 Special Edition